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July 2008 Newsletter

July 2008 Pinnacle Newsletter

EVOS aims to Evolve Fast Food - The creative and health conscious founders of EVOS Dino Lambridis, Alkis Crassas, and Michael Jeffers set out to “remake fast food on our own terms” in 1994. Mindful of the unhealthy ingredients, inhumane processes used in produce production and the livestock industry, and ill effects of waste on the environment, EVOS was created to satisfy the need for a healthier fast food option in the oversaturated and rather uniform fast food industry today.

The founders were craving a burger, fries and shake, but wanted the food made with healthier ingredients, what they call a “taste and health marriage”. Taste is most assuredly not sacrificed by preparing natural foods in a healthy way, and EVOS will prove that with each visit you make to their stores. Today with locations in Florida, Nevada and North Carolina, and with others opening up in California, Arizona and Georgia, anyone can enjoy the delicious and guilt-free brainchild that is EVOS.

Some background information on today’s fast food chains includes the fact that most animals are being raised with antibiotics, hormones, and other drugs that are unhealthy for them, and in turn unhealthy for consumption-from the meat to the milk not to mention inhumane. The hormones and drugs are used in attempts to raise larger animals at a faster rate to maximize profits, which is inhumane to the animals. Antibiotics are administered to animals that are not sick. Field Greens in the salads at EVOS are organic and fresh, free of pesticides and chemicals. Real fruit juice is blended with fresh organic milk for a healthier delicious shake like mama used to make!

EVOS is also passionate about our environment, choosing eco-friendly and energy-efficient materials in the construction of their stores, down to the guest materials printed on recycled paper with soy-based inks, rather than petroleum.

Now that we have discussed how dedicated EVOS is to using only natural fresh and chemical free ingredients, let’s talk about how these incredibly natural products are then prepared. EVOS prepares all of their hot food in specialized air-baking ovens, and do not even have a grill! Imagine the ingenuity of simply eliminating greasy grills for the fresh taste of natural foods, baked naturally with air. Now imagine sinking your teeth into a slow roasted fresh burger made with the best and healthiest beef available.

The founders had serious concerns about health issues associated with greasy grills, from the fat content to the chemicals. Air baking burgers and fries is fresh and tasty, and saves consumers 50-70% of fat content and calories in comparison to items fried and grilled! It is no surprise that the purpose of EVOS is:

“To feel great about who we are and how we live.”

Even the French fries are air baked at EVOS. All tasty menu items are produced and prepared healthfully and include a variety of choices such as wraps, salads, shakes, fries, children’s meals, and trays for business meetings. If you are curious about the ingredients of the shakes, they are all natural and made with organic antibiotic and hormone free milk. All ingredients at EVOS are minimally processed as well.

When you visit EVOS, you can feel good about the pure quality of your fast food -free of after effects caused by unhealthy and unnecessary oils, trans-fats, chemicals, antibiotics and hormones in your body. At EVOS, you can enjoy a delectable meal in a fun modern decor with a trendy vibe. Most importantly, you can feel the positive effects of EVOS’S deeply ingrained commitment to the environment and the people in it in every product they provide. A deep sense of feel-good satisfaction is what you can expect from a team who even participates in renewable energy programs by purchasing electricity produced from cleaner sources such as the sun, wind, wood, and water.

Visit an EVOS location nearest you today and become a part of the healthier fast food movement!

CEO Message - The annual Florida Restaurant and Lodging Association Show will be held September 5th – 7th in Orlando, Florida. Pinnacle will be onsite displaying the latest features from POSitouch and Dinerware at the exhibit. In addition we will be demonstrating iControl the premier enterprise solution featuring Management Alerts and Quick Books integration. You will also have the opportunity to view on-line ordering, gift & loyalty programs as well as loss prevention products like Video Surveillance integrated to your point-of-sale system. If you plan on attending, please stop by our displays and say hello!

PRESIDENT
Don Potter

VICE PRESIDENT
Steve Barber

REGIONAL SALES MANAGERS
Tim Sapp (S. Florida/Tampa)
James Clark (Orlando)
Kevin Woodall (N. Florida/Alabama/Miss)

SERVICE MANAGERS
Will McKillo (S. Florida)
Dave Lall (Orlando, Alabama, Mississippi)
Clayton Hagel (Tampa)

CUSTOMER RELATIONS MANAGER
Todd Underwood

Employee SPOTLIGHT - Ross Ragona is perfectly tailored to fill his position as Project Manager/Customer Service Representative for Pinnacle Hospitality Systems. Ross takes pride in his career, and when asked what aspect he found the most challenging his reply mirrored what he found most rewarding,

“The challenges lie in keeping up with all of my continuing education. In order to remain up to speed on the latest product software and features and implement them into our new and existing accounts, I need to learn continuously.”

An outstanding fit, seeing as how when Ross was asked what he enjoys the most about his position his reply was similar,

“I like the variety of challenges each day presents, no two days are alike. I find solving restaurant issues and providing the customer service that they count on extremely gratifying.”

Originally from Rochester, NY, Ross has been a Florida resident since 1990, and employed with Pinnacle Hospitality Systems since March of 1999. You can trust that Ross knows what restaurants are looking for when they implement point of sale systems because prior to working for Pinnacle, he was a manager at The Crab house in Boca Raton.

In his spare time Ross loves to travel and is an avid Buffalo’s fan. Ross mentioned that he is both a sports spectator and participant when he has the time. When asked which sports in specific, he replied,

“Just about any sport I will watch and play.”

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