The allure of icy mango Mojitos, refreshing guava margaritas, and other tasty cocktails with specific flavors drove the growth in mixed drink sales last year, and demand for the flavored cocktails is predicted to continue growing in 2013. According to research firm GuestMetrics LLC, mango was the fastest growing drink flavor, closely followed by tea with ginger, melon, and cucumber rounding out the top five. Although just approximately 26 percent of cocktails served last year were flavored cocktails, those drinks accounted for a whopping 51 percent of the increase in sales of mixed drinks.
Mixed drink sales overall rose by 1.9 percent while sales of cocktails that are associated with a specific flavor showed twice that growth, increasing by 3.9 percent last year. “This disparity in growth rates of flavored drinks over non-flavored drinks is also evident in the types of cocktails sold,” said Peter Reidhead, vice president of strategy and insights at GuestMetrics. “The largest category share gains [were] experienced by margaritas and Mojitos, while at the other end of the spectrum, we see that Cosmopolitans and martinis experienced the greatest share loss in 2012.”
Take advantage of this trend by offering new Mojitos and margaritas at your bar! Nightclub owners who use Pinnacle Hospitality Systems’ POS for bars can add these new creations to their drink menus on the fly, from any terminal. Bartenders will have drinks ready at the same swift time with priority printing of items on requisition tickets allowing frozen drinks to print first. Using the data analysis available with Pinnacle’s POSitouch POS, owners can track which new beverages generate the most sales. Since they can display or print detailed drink recipes at the screen, all bartenders can consistently duplicate new drinks as soon as the beverages are introduced. Owners can continue creating profitable new libations since Pinnacle’s nightclub POS displays 55 menu items on one screen with check on display -the most available in the industry!
Pinnacle Hospitality Systems’ POSitouch nightclub software has modules for taking control of every aspect of your business, from time & attendance to inventory management and loss prevention. By integrating your point-of-sale system, accounting, and inventory in a single easy to use interface, Pinnacle will help streamline your operations and increase your ROI. Contact Pinnacle today at 1-800-771-7100 to start your own trend of growing sales!