Fundraising is Marketing

Fundraising and MarketingMarketing can be very expensive for a small business like yours. Why not build a grassroots-style marketing strategy while becoming more involved in your community?  By helping community organizations with fundraising you get your product and name out there without any expense and if done right still making a profit.

Talk to businesses,  schools and athletic associations, speak directly to them and take some product with you. It’s a small expense for the possibility  of future business.  Be honest with them; both parties should make money off this endeavor.

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Tips on Mobile Marketing for Restaurants

Addicted to your phone? Isn’t everyone these days? Whether it is updating your Facebook/Twitter status, writing an email, or reading a text, our worlds are now at our fingertips. So is mobile marketing in some form or another the fastest way to you? Absolutely.

Mobile marketing is a very hot topic and everyone is finding a way out there to break into the mobile mold. That being said, there is a strategy that needs to implemented in order to set one apart from the clutter and to keep it up! According to Pinch Media, 95% of apps are no longer used after the first month. So how do brands keep up with the most powerful and successful marketing tactic right now? And how do you build your brand in your audiences cell phone?

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Pinnacle President Attends Thought Leadership Summit

Inspire 2012

This weekend, Pinnacle Hospitality Systems President Don Potter is attending the Retail Solutions Providers Association’s Annual Thought Leadership Summit, “INSPIRE2012”. Every winter this conference is located in a tropical get-a-away and this year’s destination happened to be in the enchanting country of Costa Rica at the Los Suenos Marriott Ocean and Golf Resort. INSPIRE is attended to offer executive level education and first class networking to fellow industry leaders. This conference is a little bit different than your usual hotel ballroom with motivational speakers; it offers a unique experience of exciting excursions and adventure that may only be experienced once-in-a-lifetime.

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Quick-Serve Restaurant Stocks Beat the Rest of the Restaurant Industry in 2011

POS Quick-ServeQuick-serve restaurant stocks beat the rest of the restaurant industry in 2011.

The quick-serve industry as a whole saw a rise in stock values as it our-performed the rest of the restaurant industry. The S&P 500’s restaurant sub-index consists of five restaurant stocks, Chipotle Mexican Grill Inc., McDonald’s Corp., Starbucks Corp., and Yum! Brands Inc., as well as one full-service restaurant company Darden Restaurants Inc. The sub-index rose 29.9 percent last year. The group’s only company to drop in price last year was the full-service restaurant company Darden.

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How Video Tools Can Save You Money

Digital Video RecordingYou cannot afford to leave your business unprotected. By incorporating Digital Video Recording (DVR) technology, you can monitor everything that is going on in and around your store. It is common sense that DVR technology can be a great tool when it comes to loss prevention and employee safety. However, video surveillance can help you increase your profits and point out ways to streamline operations.

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Want to Redo Your Menu? Just Blame the Federal Menu-Labeling Law

MenuboardThis year the federal menu-labeling law will go into effect; requiring restaurants with 20 or more locations to provide calorie count and nutritional information on menus and menuboards. While some restaurant owners are in panic over the pending implications, others are seeing this as a good opportunity to reevaluate their menu strategy and menuboard design.

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People on Facebook ‘Like’ Your Restaurant

I think everyone is in agreement that word-of-mouth from a trusted friend is the best kind of marketing and endorsement. With almost 12 percent of the world’s population on Facebook and the average user having  150 friends (and that number is even higher in highly population cities like Miami and Orlando) it seems like a no-brainer to extend your marketing efforts to Facebook. But how do you build a following on Facebook? How do you turn your marketing efforts to focus on the social market on Facebook?

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