Category Archives: POS for restaurants

Growth, Profitability and the Presidential Election

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IFA Those gathered at the 52nd annual International Franchise Association convention in Orlando expressed a collective sense of optimism that sales would grow modestly in 2012. Growth, profitability and the presidential election was on the mind among those in attendance. The main concept in keynote speakers and the educational sessions was one that the quick-service industry would continue to rebound from the recession.  Continue reading “Growth, Profitability and the Presidential Election” »

Fundraising is Marketing

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Fundraising and MarketingMarketing can be very expensive for a small business like yours. Why not build a grassroots-style marketing strategy while becoming more involved in your community?  By helping community organizations with fundraising you get your product and name out there without any expense and if done right still making a profit.

Talk to businesses,  schools and athletic associations, speak directly to them and take some product with you. It’s a small expense for the possibility  of future business.  Be honest with them; both parties should make money off this endeavor.

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Love is in the Air and So Are New Customers

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Get New Customers this Valentine's DayMost people think of flowers and expensive meals when they think of Valentine’s Day. Valentine’s Day is a day to splurge on your and loved ones.  Many consumers are looking to upgrade on their usual dining choices.  A fast food customer might treat themselves to a fast-causal meal; a causal diner may splurge on some fine dining.  Families and customers who normally do not eat out may treat themselves to a fast food dinner.  This is a great opportunity for all levels of restaurants to build new customers.

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On The Move

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Anthony's Coal Fired PizzaAnthony’s Coal Fire Pizza is on the move!  Started in 2002 with one restaurant in Fort Lauderdale, Anthony’s now has 31 restaurants in five states with plans to open two more this quarter.  By the end of 2012 they project to have 1,500 employees company wide.

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Tips on Mobile Marketing for Restaurants

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Addicted to your phone? Isn’t everyone these days? Whether it is updating your Facebook/Twitter status, writing an email, or reading a text, our worlds are now at our fingertips. So is mobile marketing in some form or another the fastest way to you? Absolutely.

Mobile marketing is a very hot topic and everyone is finding a way out there to break into the mobile mold. That being said, there is a strategy that needs to implemented in order to set one apart from the clutter and to keep it up! According to Pinch Media, 95% of apps are no longer used after the first month. So how do brands keep up with the most powerful and successful marketing tactic right now? And how do you build your brand in your audiences cell phone?

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Want to Redo Your Menu? Just Blame the Federal Menu-Labeling Law

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MenuboardThis year the federal menu-labeling law will go into effect; requiring restaurants with 20 or more locations to provide calorie count and nutritional information on menus and menuboards. While some restaurant owners are in panic over the pending implications, others are seeing this as a good opportunity to reevaluate their menu strategy and menuboard design.

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People on Facebook ‘Like’ Your Restaurant

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I think everyone is in agreement that word-of-mouth from a trusted friend is the best kind of marketing and endorsement. With almost 12 percent of the world’s population on Facebook and the average user having  150 friends (and that number is even higher in highly population cities like Miami and Orlando) it seems like a no-brainer to extend your marketing efforts to Facebook. But how do you build a following on Facebook? How do you turn your marketing efforts to focus on the social market on Facebook?

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