
There’s no denying that mobile is hot – with over 270 million mobile phones in use in the U.S. and 100 billion text messages sent each month, mobile is definitely one of the most popular ways for Americans to communicate. Mobile marketing is a powerful tool for building a brand community, establishing customer relationships and delivering customer service. Pinnacle Hospitality Systems has joined the movement for mobile marketing, as our customers know the impact and we now have a tool for them with our Sundrop Loyalty Text marketing solution.
Sundrop Loyalty Text marketing allows businesses to quickly and easily capture mobile data at point of sale to build a customer database. The loyalty marketing program uses your customer’s mobile number as a replacement for plastic loyalty cards. At checkout, customers give their mobile number to the clerk who enters it into the restaurant POS system. When you are ready to send out a text campaign, Sundrop’s mobile loyalty solution automatically segments your customers based on your criteria and sends targeted messages. It’s easy to measure ROI with POS-integrated tracking that monitors the performance and revenue of every single marketing campaign.
Pinnacle Hospitality Systems has integrated POSitouch restaurant POS and Dinerware restaurant software with Sundrop to provide mobile marketing and loyalty solutions. POSitouch is the hospitality industry’s leading POS application for restaurant table service, quick service, hotels, country clubs, delivery and stadium/arena use. The Windows based, open architecture software is incredibly easy to use, maintain and expand. Dinerware provides restaurant point of sale software solutions to the hospitality industry including upscale restaurants, cafes, nightclubs, bars, fast casual restaurants, counter service restaurants, hotels, casinos, golf courses and wineries.
For more information on how mobile marketing can help your hospitality business, call Pinnacle Hospitality Systems at 1-800-771-7100.
