Addicted to your phone? Isn’t everyone these days? Whether it is updating your Facebook/Twitter status, writing an email, or reading a text, our worlds are now at our fingertips. So is mobile marketing in some form or another the fastest way to you? Absolutely.
Mobile marketing is a very hot topic and everyone is finding a way out there to break into the mobile mold. That being said, there is a strategy that needs to implemented in order to set one apart from the clutter and to keep it up! According to Pinch Media, 95% of apps are no longer used after the first month. So how do brands keep up with the most powerful and successful marketing tactic right now? And how do you build your brand in your audiences cell phone?
Whether you are doing your mobile marketing on a social network, an app or an email, you cannot get anywhere without collecting your costumers contact information. You can do this many ways like using business cards in a raffle or offering a percentage off a meal/free beverage if checked-in to the restaurant via social media apps. Other than that, use any other form of promotion and public relations in-store that will educate your costumers on the benefits of your new mobile marketing to create your following!
To start building your database of costumers, Pinnacle’s SunDrop Mobile technology allows merchants to market to these costumers at point-of-sale and the rest in done for you. Merchants can then begin marketing to these costumers by targeted SMS text, email or social media while measuring the ROI of the campaign.
At this point, let us say your marketing tactic was implementing a Twitter page for your restaurant and you have now spent a few weeks building your database using Pinnacle’s SunDrop Mobile. You can start posting statuses about lunch specials in the morning, informing your followers that a “retweet” to all of their followers will allow them a free side dish, dessert, or buy-one-get-one-free deals!
If you are interested in mobile marketing, check out Pinnacle’s point-of-sale social integration with their SunDrop Mobile platform. Gain the ability to have your offers and promotions broadcasted via mobile marketing and watch it spread. SunDrop can be integrated directly into other software products and includes SMS text message, email and voice in addition to social media communication. Watch this YouTube video to learn all that Pinnacle’s SunDrop platform has to offer.
